TikTok is introducing a updated setting that enables them to cut down on the quantity of AI-created content appearing in their feeds. This step comes as the company revealed that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing channels on another major platform exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a term for substandard, factory-style content that is often nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, including computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, according to their own preferences,” said a company executive.
Volume and Proportions
The platform announced that there are presently 1.3 billion videos on its app tagged as made with AI. Overall, more than 100 mn media items are added to the app daily, making clips made by AI a relatively small part of its overall inventory.
User Control Features
Users will be in a position to limit or boost the amount of AI-generated videos they watch by using the content preference option in the app and choosing the AI content topic. Additional categories that can already be modified under the tool cover politics, style, aesthetics, and movement.
Content Labeling and Policies
Its rules mandate creators to label “realistic” AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its community policies.
Furthermore, the service will from now on attach an artificially created tag to content made using its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This measure is designed to deter users from trying to evade the labeling process.
Responsible AI Funding
TikTok is also launching a $2 million educational fund for specialists and groups to create educational content about responsible artificial intelligence. This project will benefit charitable organizations focused on teaching programming and robotics.
Moderation Strategy
The platform has defended its content review process, following debate over plans to cut jobs for hundreds of content moderators in Britain. It is expected to reduce 439 jobs in its content moderation team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by staff. The platform reported a notable drop in explicit and harmful content seen by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is really helping us work at speed.”
